Merit of Cerebiz SME management information service recognised by iAward
9 August 2010, Adelaide
The Cerebiz web based Business Intelligence (‘BI’) service for SME business has been awarded a Certificate of Merit in the KPMG sponsored Financial Industry Application iAward category.
The iAwards is a national competition recognizing outstanding achievement in information technology. It’s the ‘logies’ for the local information technology industry and is run each year by the Australian Information Industry Association (AIIA).
Peter Vroom, Cerebiz Director of Corporate Development said, ‘We are very pleased to receive this award which recognizes both the value Cerebiz brings to our SME customers, as well as the innovation and dedication of our team to put this vital SME service for the Internet age together.
‘Cerebiz is the first packaged Business Intelligence (BI) solution designed for fast growth SMEs to manage their business and prosper even in difficult financial times.
‘SME owners and managers can now get to see the customer, product and sales person contribution (or lack of it) to profitability in a new light. They can instantly drill down to discover the cause of figures that don’t measure up, and make better business decisions based on factual and up to date detail. Managing profitability and cash is essential in these difficult financial times.
‘Our innovation is taking, as we did, a corporate in house Business Intelligence solution, and to adapt that to the web and the needs of SME business. We addressed SME needs through a monthly subscription based service to avoid the need for capital outlay, by offering full BI facilities on the SME’s company data within hours of signing up (as compared with months for corporate BI systems), by avoiding any extra training requirement for users familiar with an Internet browser, and by providing an option for the SME’s External Accountant to link in to improve information flow between SME and Accountant.
‘Accountants like it because it streamlines things for them, and it provides them with two way facilities, for example to make end of period journal entries through the Cerebiz system.
‘And everyone likes the secure anywhere, anytime access that the Cerebiz Internet based service offers’, he concluded.
Further information at www.cerebiz.com or please contact Peter Vroom, email: peter.vroom@cerebiz.com or mobile: 0412 830830
Helping fast growth SME businesses to manage their business and prosper in difficult financial times
2 August 2010, Adelaide
Cerebiz is a packaged Business Intelligence (‘BI’) solution designed for fast growth SME business to manage their business and prosper in difficult financial times.
Developed by the South Australian company of the same name, the roots for Cerebiz BI were founded in a corporate version of the package used by large companies for business analysis and financial control purposes.
Jayantha Ekenayake, Cerebiz CEO, explains, ‘The forerunner to the Cerebiz package for SMEs was developed by our technical team some eight years ago and used by a number of corporate customers who could justify the large investment in time and money to set up and maintain a corporate BI system.
’I came to see that there is a real need for fast growth SME businesses to complement their accounting systems with business analysis in order to have the right information at their fingertips to continually improve their business in terms of using less cash and making more profit even as they grow. SME accounting systems such as MYOB and QuickBooks are great for SME tax information compliance, but just do not provide the right analysis tools to support better business decision making.
‘However it was also clear to me that SME business needs systems that can be set up in hours or days, not months, and that pay for themselves as they go. Hence our remake of Cerebiz as a web based system that seamlessly draws on the data in your MYOB system and makes it visible and meaningful. Moreover, there’s no capital outlay as it is available as a monthly subscription service with designated users having secure access to their analysis data anywhere, anytime 24x7 via their Internet browser.’
He continued, ‘It now seems even more appropriate in view of the financial pressures on SME businesses widely being reported in the business press. As a SME owner of manager there is a real need, now more than ever, to be proactive about your figures and business trends and improvement plans with your banker in order to win and maintain extra and even just existing funding support.‘
Cerebiz business analysis supports drilling down into product and customer profitability and collection of debts due to the company, as well as a range of business health and performance indicators. It provides business people with visual graph and trend line formats to monitor progress as well as the figure formats familiar to accountants.
‘It’s an affordable and instantly available business management solution for these difficult times for growth SME businesses’, Jayantha concluded.
For further information please contact Peter Vroom, email: peter.vroom@cerebiz.com or mobile: 0412 830830
Also available on the home page at www.cerebiz.com is the paper for SME business owners, managers, and accountants ‘Grow your Business with Less Cash and More Profit’.
Award winning Internet service stretches MYOB for growing SME businesses
9 July 2010, Adelaide
South Australian company Cerebiz offers an Internet business health and performance analysis service to SME business owners, managers and accountants as a seamless extension to their MYOB accounting system.
Cerebiz analysis is visual providing graph and trend line formats as well as figures familiar to accountants. Access is secure (similar to banking systems) and available anywhere, anytime (24x7) via an Internet browser. The service is subscription based and there is no capital outlay required.
“We really stretch the investment companies have made in their MYOB system, their data, and MYOB training much further”, said Peter Vroom, Cerebiz co-founder and Director. “More importantly, Cerebiz provides the right information, at the right time, and in the right place. Owners and managers of growing SME businesses and their accountants and advisors tell us how limited the business health and performance information available out of MYOB is, and about the costs and problems of trying to use spreadsheets to overcome this shortcoming.”
He continued, “Cerebiz eliminates their 'spreadsheet wars' and provides much more up to date and highly visual analysis of MYOB data. And it can be accessed wherever the user may be... at the office, at home, or on the road… to support better business decision making in these difficult and stressful times for many growing businesses.”
He concluded, “Based on our discussions with MYOB, out of their 1 million customers, there are an estimated 200,000 growing SME businesses that would benefit from the Cerebiz service. Our SME customers and their accountants really like this for ease and speed of coming onto the system, the anywhere/anytime secure access, and the subscription based service which provides all our customers with the latest service improvements without any capital outlay.”
The merits of the Cerebiz solution for this large slice of the SME business market in Australia were recognised this week with Cerebiz winning the South Australian iAward for best Financial Industry Application sponsored by KPMG. The iAwards is Australia's premier technology innovation awards program hosted by the Australian Information Industry Association (AIIA).
Cerebiz will advance to the national iAward competition in Melbourne next month.
For further information please contact Peter Vroom, email: peter.vroom@cerebiz.com or mobile: 0412 830830
1 April 2010
Cerebiz was chosen as the Microsoft's BizSpark start up of the day.
11 February 2010
Cerebiz CEO interviewed by Microsoft's BizSpark program in Australia.
Make more money for your growing SME business from your beach house
Cerebiz Pty Ltd, Adelaide, South Australia
28 August 2009
Cerebiz today announced that it has a trial programme under way with a number of SME businesses and their Accountants using the Cerebiz Business Intelligence (BI) solution to provide business owners, managers, and their internal and external accountants with Internet based ‘anywhere, anytime’ access to their key business data.
‘Using a browser such as Internet Explorer over a secure network connection, easy to read and interpret business information on cash flow and profitability is now instantly available to business owners and managers’, said Peter Vroom, Corporate Development Director for Cerebiz.
‘Customer cash collection status and profitability as well as product or service sales and profitability information provided by the Cerebiz Internet service is always up to date as it’s automatically extracted from the business accounting system located in the customer office’, he continued. ‘Spreadsheets and back of the envelope calculations can be done away with’.
‘The SME business manager, owner or accountant can now access business critical cash and profit data in the office, at home, while travelling, or at the beach house. Cerebiz can also send Alerts by email or SMS when, for example, a customer order arrives (or does not) or a payment is not made. It’s truly a tool for the times!’
‘In the same way, the internal or external accountant can view the profit and loss and key performance indicators that can be set up. Exceptions, variances, and trends can be seen in graph form. Figures that appear out of line can be ‘drilled down’ into interactively to get to the cause. Corrections can also be made via the Internet as Cerebiz provides a two-way link to the accounting system in the office’, stated Vroom. ‘Cerebiz data can be viewed online or emailed, and static reports and spreadsheets which are often out of date by the time they get to people can be a thing of the past.’
‘The Cerebiz service is available for MYOB accounting systems now and will be made available for QuickBooks and others to follow. The service is offered on a subscription basis with no set up and equipment costs other than a broadband connection being involved.’
‘Cerebiz is aimed at SME business and the key to use and acceptance is relevance, immediate value and payback, as well as absolute ease of use,’ said Vroom. ‘We don’t envisage the need for training for anyone familiar with a browser, but we will have short video clips on the information that is available through Cerebiz and how that can be used to for making decisions to improve SME business.’
‘We strongly believe in better data makes for better decision making and therefore doing better business’, he concluded.
About Cerebiz
Cerebiz has developed a Business Intelligence (BI) ‘software as a service’ (SaaS) offering designed for use by SME business owners, managers, and internal and external accountants. It’s a subscription-based service with fee levels designed to provide immediate payback.
The purpose of Cerebiz is to facilitate better data for decision-making leading to business improvement (BI) for the SME business. Cerebiz also streamlines and provides Accountants with new and better ways to service SME clients.
Cerebiz is available in two formats: Cerebiz for Business Managers, and Cerebiz for Accountants. It has automated links to MYOB now and soon also to other SME accounting systems.
More at www.cerebiz.com, or contact peter.vroom@cerebiz.com
